The system 01Curriculum 02Overview 03Enrol 04Growth Audit 05
Score your engine out of 60

Curriculum Published in full

Every
module.
No secrets.

Eight modules, thirty nine lessons across three weeks plus a bonus track, 7 h 25 of video, 70 copy and paste prompts and 43 templates. Each module below carries its lesson count, what it covers, and the thing that exists in your business when it is finished.

The shape of the work

Three weeks, in build order

Roughly 8 to 10 hours a week. Week one builds the site. Week two wires capture, search and proof. Week three turns on email, social and the weekly routine. Module 07 opens on day 21 on purpose.

Week one
Modules 00 and 01, fifteen lessons. The site goes live.
Week two
Modules 02 and 03, twelve lessons. Capture, search, profile, reviews.
Week three
Modules 04, 05 and 06, twelve lessons. Email, social, the routine.
Day 21
Module 07 opens. Paid, deliberately last.

Your pace, not ours

Nothing is drip fed and no lesson is locked behind a daily limit. Three weeks is the shape of the work, not a rule. If you have a free weekend you can take more of it, and if a week goes badly you pick it up where you left it.

Every lesson in the course needs only three paid things: an AI subscription, a domain and hosting. Nothing in the search or advertising modules asks you to buy a keyword tool.

Module by module

Eight modules,
in build order.

Module 00 · 3 lessons

Orientation and the Growth Audit

Deliverable · your Engine Score and a blocked diary
Performance figures on a laptop screen

You cannot fix a funnel you have never measured. This module makes you find out where every lead actually came from, set one target you can check weekly, and put the hours in the diary before any building starts.

  • Where every enquiry in the last year actually came from
  • The one number worth checking every week, and the ones to ignore
  • The hours, blocked, before anything gets built

Module 01 · 12 lessons

The Conversion-First Website

Deliverable · your site, live, on your own domain
A laptop open on a working desk

The largest module, because it carries the other five. By the end of the week the site is live on your own domain, in your own hosting account, and you can change a price or a page yourself without phoning anybody.

  • One job per page, and the architecture that follows from it
  • Copy that answers the objection before it is raised
  • Trust signals placed where buyers actually hesitate
  • Your own domain and hosting, chosen and set up properly
  • Mobile and speed, checked against a standard rather than a feeling
  • Launch, and how to change things afterwards without breaking them

Module 02 · 6 lessons

Lead Capture, Routing and CRM

Deliverable · every enquiry captured, stored and routed
Someone working through enquiries on a laptop

Built around Email Marketing by Metamorph AI, our own WordPress plugin, which is free in the plugin directory. It connects your site to Brevo, keeps a copy of every submission on your own site, and sends each type of enquiry to the inbox that should answer it. That is work a developer would normally charge two days for.

  • The plugin installed and connected, in one sitting
  • Every submission stored on your own site, not only in an inbox
  • Quotes, bookings and general questions routed to different people
  • What to ask on a form, and what quietly costs you the enquiry
  • The follow up that happens whether or not anybody remembers

Module 03 · 6 lessons

Search and Answer Engines

Deliverable · pages that rank and get quoted
An open sign in a business window

Being found by people who are already looking, in ordinary search and in the AI answers that now sit above it. None of it needs a paid keyword tool.

  • What your buyers actually type, found without a subscription
  • Pages built to be the best answer to one question
  • The local profile that decides who gets phoned first
  • Getting quoted by AI answers rather than skipped
  • Reviews, asked for in a way that people actually respond to

Module 04 · 5 lessons

Email and the Lead Magnet

Deliverable · sequences sending on their own
A working session around a whiteboard

The cheapest revenue in the business is the customer who already bought. This module turns that from an intention into something that sends whether or not you are thinking about it.

  • Something worth an email address, made in an afternoon
  • The welcome sequence that does the selling for you
  • Bringing past customers back without discounting
  • What to send monthly when you have nothing to announce

Module 05 · 4 lessons

Social That Feeds The Funnel

Deliverable · a batch of content and a rhythm
Two colleagues working through ideas at a whiteboard

Social that sends people somewhere, rather than social for its own sake. A month of content made in one sitting, and a rhythm you can keep on a busy week.

  • The two platforms worth your time, and why the rest are not
  • A month of posts batched in one sitting
  • Posts that end somewhere on your own site
  • The weekly rhythm that survives a busy month

Module 06 · 3 lessons

Running The Engine

Deliverable · your weekly operating routine
A team reviewing documents together at a table

Ninety minutes a week, on a fixed day, with a short list of things to look at and a shorter list of things to do about them. This is the module that keeps the other six alive.

  • The ninety minute routine, step by step
  • The four numbers worth looking at, and what each one means
  • What to do when one of them moves, and when to leave it alone

Module 07 · 5 lessons · bonus track

Paid Acceleration

Opens on day 21
A screen showing live figures

The bonus track, deliberately outside the three week clock. Paying for traffic before the first six pillars work is the most expensive mistake available to you, so this one opens on day 21.

  • Whether you should be paying for traffic at all yet
  • The smallest test that tells you something true
  • What a click is actually worth to your business
  • When to turn it up, and when to turn it off

Start with the
score, not the
credit card.

The Growth Audit is Module 00's first deliverable and it is free. Six minutes, in your browser, and you will know which of these modules you actually need first.